Tourism is a highly competitive industry, especially with regard to the standard of services. Consequently, the staff who handle tourists must be trained to acquire appropriate skills and attitudes. Such training at various levels is required in hotel, restaurant, and institutional management; transport, travel and tour operations management; tourism promotion and marketing; recreational planning; wildlife conservation and management and other tourism related areas. In addition, the demand for tourism reflects tastes and trends in personal consumption. This calls for constant research on consumer tastes and aspirations in order to determine the quality and quantity of desired tourism products.

The Bachelor of Tourism Management (BTM) programme aims at producing highly, but broadly inter-disciplinary oriented professionals in aspects of tourism planning, development and management and; also sensitized to the variety of the natural and cultural habitats of the world, the basis of tourism activities. The programme emphasises student-centered learning approach which constitutes problem-based learning, project oriented, work-based and cooperate learning. After completion of the training, the BTM graduates should be equipped with competencies (knowledge, skills and attitudes) in planning, development and management of tourism and recreation resources in ways that enhance sustainability.

Training in the Department of Tourism emphasises practical work, fieldwork and industrial attachments in keeping with the Mission of Moi University of producing practical, development-conscious and extension-oriented graduates.

The overall goal of the BTM programme is to provide students with knowledge, skills and appropriate attitudes in tourism management. This will enable them to effectively participate in the development of tourism as an academic discipline and to improve the standards of management in the tourism industry. It also enhances the cultural and environmental aspects in the promotion of domestic and international tourism on a sustainable basis.

1. Provide training programmes which are flexible, relevant, rigorous and consistent with the best tourism practice and; which also, embody the principles of ethical practice and social responsibility.
   
   
2. Provide students with appropriate knowledge, skills and competencies in strategic tourism planning, policy formulation, and management of tourism enterprises.
   
   
3. Provide students with appropriate knowledge, skills and competencies that will enable them to integrate various parameters (i.e. social, cultural, economic, environmental, technological and political parameters) in planning, organisation and management of the tourism industry.
   
   
4. Provide students with appropriate knowledge, skills and competencies in tourism product development, tourism service delivery and tourism marketing and promotion.
   
   
5. Enable students to develop appropriate research methods and skills in the development of quality tourism including aspects of operational quality control management, strategic approaches to quality management, analysis of performance indicators, and best practice in national and international tourism development.
   
   
6. Provide students with appropriate knowledge, skills and competencies in human resource management for the strategic planning and development of sustainable tourism.

Direct entrants from school

Candidates must meet minimum University entry requirements. Besides Mathematics, English or Kiswahili, candidates must have passed the KCSE in the best remaining subjects in groups III, IV and VI. The above requirements and clusters may change from time to time.

Mature Entrants

Candidates must have passed KCSE or equivalent with a minimum grade C in the subject groups above. In addition to this the candidate must have successfully completed a relevant diploma course recognised by the University senate. Such candidates must have passed with at least a credit and have at least one year relevant working experience after obtaining the diploma. Such candidates will enter in the second year of study.

Common University undergraduate examination regulations shall apply.